Tourism 2025

Growing Value Together

Tourism 2025 is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth.

The objective is to create $41 Billion of Total Tourism Revenue in 2025 by improving the competitiveness of New Zealand Tourism.

From a BYATA Working Group perspective, we want to ensure that the youth and adventure travel sector is properly represented and in order to support the Tourism 2025 strategy, we have expressed the following initiatives:

1. An increase in the participation and delivery of research to improve sector insight

2. General advocacy for improved cooperation and efficiencies between industry and  government bodies.

3. Cooperation with Tourism New Zealand in terms of campaign activity and supporting sector specific initiatives that lead to regional and seasonal spread of visitation.

4. The creation of educational opportunities for members by way of conferences and webinars to help improve industry knowledge and productivity

For more information visit http://tourism2025.org.nz/ or download the summary at http://tourism2025.org.nz/Tourism-2025-Summary.pdf