Research
Advocacy without data is just opinion.
Reliable research and evidence help BYATA make stronger arguments with policymakers, demonstrate the value of the youth travel sector and support the commercial viability of our members.
BYATA is working to develop a sector-specific series of insights to strengthen our advocacy and build a clearer picture of the contribution youth, backpacker and adventure tourism makes to New Zealand.
We also maintain a collection of research and industry resources from BYATA and other organisations. These references can help members stay informed, support business planning and understand wider tourism trends.
Our focus: using credible data and industry insights to strengthen advocacy, inform decision-making and highlight the value of youth tourism to New Zealand.
Research & Industry Resources
BYATA Research
Explore research highlighting the long-term value of youth travellers and their contribution to the visitor economy.
New Zealand Tourism Data
Access tourism data and insights to better understand international visitor markets and trends.
Tourism Industry Aotearoa
Read the refreshed Tourism 2050 industry strategy and its long-term direction for New Zealand tourism.
Tourism Australia
Explore Australian tourism strategy and insights shared with BYATA members.
Chinese FIT Visitor Market Research
Major market research commissioned by the Ministry of Business, Innovation and Employment (MBIE) into independent Chinese visitors.
Have Research to Share?
Do you have data, research or industry insights that could support BYATA's advocacy or benefit our members? We'd love to hear from you. Contact the BYATA team.