Research
Advocacy without data is just opinion and that makes it difficult to achieve significant gains with key policy makers.
BYATA works to provide a range of research to enhance our ability to make strong arguments for the sector and when possible directly enhance the commercial viability of its members.
BYATA is currently working to develop a sector specific series of insights to improve our advocacy position.
We also have a number of existing research pieces both our own and third party pieces which members will find useful.
Current References Resources include:
Lifetime Value of the Youth Traveller
Interactive Tourism New Zealand Data Analysis Tool
- International Tourism Data Tourism New Zealand Corporate Site
Tourism Industry Aotearoa 2050 Industry Strategy (2026 refresh)
Tourism Australia Information
Chinese FIT Visitor Market Research – Major MBIE market research
