Research
BYATA works to provide a range of research to enhance the commercial viability of its members.
There are three key uses for research by our industry:
1. Understanding Youth visitors
2. Understanding performance of the industry and the market share of your business
3. Trends and forecasting for future success
BYATA aims to develop and share data per the above specific to the youth and adventure tourism industry to empower members to make informed business decisions.
Quick links to key research:
October 2020 Update – Tourism New Zealand
Tourism New Zealand's modelling predicts that Kiwis will continue to support our industry.
Full details on this link:
