Driving through the New Zealand landscape

Drive Safe Advocacy

Supporting safer journeys for international visitors travelling on New Zealand roads.

Driving is an important part of the visitor experience in New Zealand, allowing travellers to explore our regions and communities. However, unfamiliar roads, changing conditions and different driving rules can create challenges for international visitors.

BYATA supports initiatives that help visitors understand New Zealand's road rules, make informed decisions and travel safely throughout their journey.

BYATA's Role

BYATA does not undertake direct delivery of road safety programmes. We support the work of Tourism Industry Aotearoa (TIA) and relevant road safety initiatives, and encourage members to stay informed about resources that can help educate and prepare international visitors for driving in New Zealand.

Why Safe Driving Matters

Visitor Education

Helping international visitors understand New Zealand road rules, road signs, driving conditions and expectations before they set out.

Safer Journeys

Encouraging responsible driving, good preparation and awareness of the risks associated with unfamiliar roads and conditions.

Industry Support

Encouraging tourism and transport businesses to share reliable road safety information and promote safe travel practices.

Resources for Members

BYATA encourages members to keep up to date with road safety guidance and visitor education resources, and to share relevant information with international guests where appropriate.

Supporting Safer Travel

BYATA supports efforts to improve road safety for international visitors and encourages members to play their part by promoting safe driving practices and sharing appropriate visitor information. Safer journeys benefit visitors, local communities and the wider tourism industry.