Mark your diaries for 17-18 August 2026 and join us at
15th Annual BYATA Conference, Tauranga 

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This year's theme is "Cultivating Success: Making the Most of Those Green Shoots."

As most markets rebound towards full potential, we will focus on how businesses, communities, and especially the youth tourism sector can turn early signs of growth into long-term success.

Cultivating success means: 

• Knowing what the green shoots are and how to capitalise on them
• Targeting markets and customers that genuinely align with your business model and community. 
• Building teams that can deliver consistently and productively through peaks and troughs.
• How to avoid the “ick” when targeting youth / adventure travellers with B2C tools
• Distinguishing promising opportunities from distractions that drain time and resources.
• Collaborating and sharing both wins and failures so the whole sector lifts.
• Understanding your place in the wider tourism system and using it to your advantage. 

Industry leaders, growth specialists, and compelling storytellers will share practical insights designed to challenge, stretch, and energise delegates. You will leave with a clear to-do list, fresh motivation, and new connections to help you act on your ideas.

However, It’s not all work and no play. There will be chances to experience the best of the Bay of Plenty, and we fully intend to uphold our reputation for delivering the country’s most enjoyable conference functions. Situated along the beautiful eastern coastline of the North Island, Tauranga is renowned for its iconic Mount Maunganui, stunning harbour, thriving food scene, and warm Bay of Plenty hospitality.

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Experience the Highlights of the BYATA Conference 2025

This video captures the moments that made last year's conference unforgettable. From thought-provoking keynotes and industry led presentations to the connections that sparked new opportunities.

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