Due to Covid19 we were unable to hold our Annual BYATA CONFERENCE this year.
BYATA Conference 2021 – watch this space!
Discussed
at our last BYATA Conference:
The Evolution of Backpacking… What’s Next?
Has the word Backpacking had it’s day? Considering the term ‘backpacker’ no longer describes our market. Our Industry is ever-changing, it’s never been more diverse, than it is today… So how do we as operators keep up with the changing tide of demographic’s, the increase of age and the needs of our new plastic-free consumers…
Are we being ethical, sustainable and responsible enough for our own landscape? Do we follow the Tiaki Promise or TIA’s Sustainability Promise? Does our product change to cater for those disconcerting travellers? And do our customers see real value in our new (or diverse) product offering. All this and more will be reflected upon in this years BYATA Conference, held in the beautiful Wairakei Resort in Taupo.
The understanding of a ‘New Generation’ backpacker has always been a topic in our minds, it’s now very real, with our economy changing, competition on the rise and global travel experiences evolving. Where do you see our Industry in 10 years from now? Are we engaging enough or timely with our new millennials to convince them to come to New Zealand?
We’re keen to discuss what New Zealand’s pathway, the digital and social media integration and the innovation surrounding our industry. How to keep abreast of our ever-changing environment and cater to a triple bottom line. Join us at the Tenth Annual BYATA Conference – where a realm of unique speakers to challenge your thinking on the Evolution of Backpacking…
