Leadership & Governance

Meet the 2026/27 BYATA Board

The people bringing the New Zealand backpacker, youth and adventure tourism industry together.

Working together for our members

BYATA's Board brings together experience and perspectives from across New Zealand's tourism sector. Representing a diverse cross-section of businesses, our Board works to strengthen the industry and champion the issues that matter most to our members.

Through advocacy, strategic leadership and collaboration, the Board helps shape a strong and sustainable future for backpacker, youth and adventure tourism in Aotearoa.

Industry advocacy

Championing members' interests and representing the sector to government and industry.

Strategic direction

Guiding BYATA's priorities and supporting the long-term strength of youth tourism in New Zealand.

Member collaboration

Working together through regional steering groups and project teams to address industry needs.

Our Board Members

Meet the people working to make a difference for our sector. Select a biography to learn more.

Brett Duncan

Brett Duncan

Adventure Hostels NZ

Chairman, NZ Hostel Association Lead, Advocacy & Queenstown Steering Group
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After backpacking through more than 70 countries, Brett took his extensive travel experience and combined it with his Project Management background to open his first hostel in 2011. He went on to expand to five sites, building the business from the ground up to become New Zealand’s largest independently owned hostel chain.

With more than 15 years’ experience as a hostel owner and operator, Brett has a deep understanding of the youth accommodation sector and what matters to today’s backpackers. He is now dedicated to advocating for New Zealand’s youth accommodation industry and ensuring its voice is heard across the wider tourism sector.

Lucy Haslam

Lucy Haslam

Kiwi Experience

Vice Chair, Industry Relations and Advocacy Lead
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Lucy Haslam brings over 20 years of experience in the travel and tourism industry. She began her managerial career with Air New Zealand, then spent over 7 years with Tourism Holdings Ltd (THL) as General Manager for Mighway/Share a Camper and Kiwi Experience, where she revived the business post-COVID. Lucy has extensive experience in sales, operations, and relationship management, with skills in change management and a deep understanding of customer needs. Her broad background in travel and tourism, combined with her passion for youth travel, makes her a valuable advocate for BYATA’s members.

Brian Westwood

Brian Westwood

BYATA

President
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Brian is a long serving BYATA member. Chairperson from 2014 to 2017, and currently President. He has worked in RTOs, managed a digital marketing agency and was GM Marketing and Sales for YHA New Zealand. Brian is also an advocate for youth tourism and strong believer in the people behind the success of our tourism industry. 

Laura Crowther

Laura Crowther

Tourism Adventure Group

Treasurer & Taupō Steering Group
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Laura Crowther has been a key figure in Taupō's tourism sector since 2012, having served as GM and Operations Manager at Base Backpackers and currently as HR Manager for Tourism Adventure Group. As secretary of Tourism Lake Taupō, she supports local tourism and actively participates in BYATA meetings. In her roles as BYATA Vice Chair and Treasurer, Laura offers valuable insights and tackles industry challenges. Her dedication and passion for tourism make her a valuable asset to the BYATA board.

Sarah Christie

Sarah Christie

Willowbank Tourism Group - Christchurch

Lead for Conference & Christchurch Steering Group
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Sarah Christie brings over 20 years of experience in the tourism industry to her role as Lead for Conference on the BYATA Board. Sarah has held various roles within the sector, from frontline customer service, sales and marketing through to senior management. With her understanding of the youth travel market, she is committed to supporting the BYATA Board and its members as they navigate an ever-changing industry.

Hannah Ploeger

Hannah Ploeger

Wild Kiwi Tours

Lead for Communications, Membership & Conference Team
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Hannah brings over ten years of international travel industry experience, beginning her career with Germany’s third-largest travel wholesaler, FTI Tourism in Munich, in the Asia & Oceania division. Inspired by New Zealand’s landscapes and lifestyle, she came to Aotearoa in 2019 on a Working Holiday Visa and quickly established herself in the local tourism sector.

Her New Zealand experience includes roles with ANZ Nature Tours and Haka Tours, before she joined Wild Kiwi Tours in 2022 as Product Manager and later moved into the role of General Manager.
Hannah has been on the BYATA Board since 2024. She focuses on membership communications across its channels, supports the conference committee, and leads the relationship with the Tourism Export Council.

Drew Hamilton

Drew Hamilton

Experience Co - Skydive Australia & New Zealand

Lead for BYTAP & International Relationships
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Drew Hamilton has over 25yrs of experience in both the New Zealand and Australian Tourism Industry, previous sales roles include Down Under Tours, AAT Kings and now Head of Sales Skydive Australia and New Zealand for Experience Co. Drew offers valuable insights into channel distribution, connectivity and market trends. Drew has spent many years travelling to New Zealand's principal source markets for youth travel, conducting sales activity and forming relationships with key industry partners.

Leo Medina

Leo Medina

AJ Hackett Bungy

Lead for Membership, Communications and Conference Teams & Auckland Steering Group
Read biography Leo Medina is a tourism professional with 20+ years’ international experience in sales, operations, and leadership. Leo has held senior roles with Skydive Taupo, THL, and Magic Memories, alongside management positions in Brazil, and Mexico. As the Sales Manager for AJ Hackett Bungy NZ, he brings strong industry connections, and a passion for the adventure and youth market. Leo joins the BYATA board to bring a different perspective and focus especially on adventure sector.

Matt Southerden

Matt Southerden

Stray Travel

Governance and Legal Lead, Communications Team
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Matt is an accomplished Operations Manager with over 20 years of experience across diverse industries. Currently leading operations at Stray, he ensures seamless business performance and exceptional customer service. Previously, Matt held key roles at Northern Region Football, Alsco and New Zealand Golf, where he excelled in strategic planning, partnership management, and process improvement. His expertise spans continuous improvement, business development, customer relationship management, and stakeholder engagement. Passionate about the travel industry, Matt is dedicated to enhancing travel experiences through innovation and operational excellence.

Nadine Hartl

Nadine Hartl

Haka House

Communications & Conference Team
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Nadine Hartl is the Business Development Manager at Haka House, bringing more than a decade of experience across youth travel, accommodation, events, and tourism development in New Zealand and overseas. In her current role, she focuses on building strategic partnerships, developing new market opportunities, and driving sustainable year-round demand through the education, sports, and group travel sectors.

Passionate about the future of New Zealand's youth tourism industry, Nadine is a strong advocate for collaboration, innovation, and creating meaningful travel experiences. As a BYATA Board Member, she is committed to supporting members, strengthening industry connections, and helping build a resilient and thriving youth travel sector for the future.

Chris Sperring

Chris Sperring

Wellington NZ Regional Tourism Organisation

Co-Opted to BYATA Board: Relationships Manager, Advocacy
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Chris Sperring leads the delivery of Destination Pōneke, WellingtonNZ's destination management plan, and brings extensive leadership experience across tourism, youth travel and destination development, including senior roles with YHA New Zealand and previous governance experience with BYATA.

A passionate advocate for responsible and sustainable tourism, Chris has strong experience in stakeholder engagement, government and industry relationships, policy advocacy and submission writing. In his BYATA role, he will focus on strengthening key relationships and ensuring the youth, backpacker and adventure tourism sector has a strong voice in policy and advocacy discussions..

Stronger together

BYATA works alongside members and industry partners to champion youth, backpacker and adventure tourism throughout New Zealand.

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