International tourism data and visitor insights

International Tourism Data

Understanding international youth travellers is vital to the growth and commercial success of New Zealand's youth, backpacker and adventure tourism sector.

Reliable visitor data helps tourism businesses understand international markets, identify opportunities and make informed decisions. It also supports BYATA's advocacy by providing evidence of the value and contribution of international visitors.

Start with Tourism New Zealand. Tourism New Zealand provides international visitor data, market insights and visitor profiles to help the industry better understand traveller behaviour and market opportunities.

Tourism New Zealand Resources

BYATA AGM Presentation 2026

View Tourism New Zealand's presentation to the BYATA 2026 AGM for an industry update and relevant tourism insights.

View Presentation

Tourism New Zealand Update – October 2025

Read the Tourism New Zealand update shared with BYATA.

View Update

International Tourism Data

Explore Tourism New Zealand's tourism data and insights to better understand international visitor markets and trends.

Explore Tourism Data

International Visitor Market Profiles

Find market-specific information to help understand visitor characteristics and opportunities across international markets.

Explore Market Profiles

Putting Data into Action

BYATA encourages members to use reliable tourism research to inform business planning, understand changing visitor markets and help demonstrate the value of youth travel to New Zealand.