Backing the future of youth tourism in Aotearoa
Since 2003, BYATA has been the independent voice of New Zealand's backpacking, youth and adventure tourism industry. We bring businesses together, champion our sector and advocate for a stronger tourism future.
A sector that makes a big impact
From accommodation providers and activity operators to transport businesses and major tourism brands, BYATA represents a diverse membership spanning the New Zealand tourism industry.
Youth visitors aged 18–34 made up 33% of international holiday visitors to New Zealand in 2025, contributing more than $2.6 billion to our economy. These travellers explore more, stay longer and visit regions throughout the country, creating valuable opportunities for tourism businesses and local communities.
Our members range from independent, owner-operated businesses to large multinational organisations. What connects us is a shared interest in the success and sustainability of the backpacker, youth and adventure tourism sector.
Our purpose
Our mission
To enhance the commercial viability of our members by advocating for the backpacker, youth and adventure tourism sector.
Our vision
For our sector to be the strongest within the New Zealand tourism industry.
What we do
BYATA works to strengthen the sector and ensure our members have a voice on the issues that matter. Our objectives are to:
- Promote and protect the interests of our members.
- Provide a collective voice for members when engaging with government departments and authorities.
- Build relationships across the tourism industry, including with the Tourism Industry Association.
- Represent the backpacker, youth and adventure tourism industry in New Zealand.
- Work with Tourism New Zealand, regional tourism organisations and government agencies nationally and internationally.
- Support collaborative marketing of New Zealand with tourism and government organisations.
- Pursue initiatives and projects that further the goals of our members.
Youth tourism: quick facts
- Youth tourism: A term used to describe holiday visitors aged between 18 and 34 in the relevant industry research.
- Backpacker accommodation: Hostels recorded approximately 3 million guest nights, equivalent to 8% of all stays in New Zealand. Accommodation Data Programme, YTD July 2026.
- Economic contribution: International youth tourism contributed $2.8 billion to New Zealand in 2025. International Visitor Survey, 2025.
- Global opportunity: The global youth tourism market represents a significant and growing opportunity for destinations.
- Regional dispersal: Youth visitors undertake activities and explore regions throughout New Zealand, supporting tourism businesses beyond the main centres.
- Repeat visitation: Youth travel can help build lasting connections with New Zealand and encourage visitors to return later in life.
- Working Holiday Visa visitors: These visitors are an important part of New Zealand's tourism workforce and contribute to other industries. Approximately 60,000 arrived in 2019, compared with around 38,000 in 2025. Immigration New Zealand.
Explore our resources
Discover the strategy and research that help inform our advocacy and demonstrate the value of youth travel.
BYATA Strategy 2025–2029
Learn about our strategic direction and priorities for strengthening the sector.
View Strategy PlanThe Lifetime Value of Youth Travellers
Explore our research into the value and long-term contribution of youth travellers.
Read Research Report